We set out to improve the video player experience across the Xbox ecosystem. Our UX evaluation examined how Xbox’s current video players—and those of key competitors—were serving users today. We focused on how people consume, store, and organize video content across Xbox experiences, recognizing video’s essential role in accessibility, personal collections, and product discovery.

Here’s a closer look at that evaluation—centered on the functionality and user experience of the players themselves—along with the insights, design principles, and proposals that shaped where we took the product next.